Further to The London Link Up event in the amazing Plaza Hotel on Embankment, here are some photos of our experience. Cherry White Design enjoyed the benefit of showcasting our skills in front of 300 marketers from in and around London as well as demonstrating our capabilities at our Design Clinic, we have met some great contacts and established some fantastic opportunities. Please remember to keep the networking going by commenting, sharing and clicking that little “like” button!

Annoucing the winner of our prize draw!

The Design Clinic in action

Left - Right: Lucy Allen - Sales and Marketing Director, Prize draw winner - Rebecca Stones

Left-Right: Alistair - Sales Executive, Adam Hunkin - Managing Director

Cherry White Design would like to say a big thank you to Only Marketing Jobs for setting up a wonderful event, its always a great experience and the whole team really got behind this event and made it really special for us as first time sponsors.

If you attended this event, why not tell us what you thought of it and how it has helped you gain opportunites?

Also Cherry White Design would like to hear from you if you are considering a Design and/or Marketing solution at present.

The Carlsberg Group recently introduced a new positioning for its master Carlsberg brand as part of a global overhaul. Carlberg plan to boost the drinks appeal by targeting its younger drinkers. The recent series of adverts themed around the “Probably the best lager…” straplines cleverly placed the brand in a position where Carlberg could make everyone Carlsberg customers dream come true.

A new tagline, “That calls for a Carlsberg” has been introduced but a spokesman for the brand insisted that the “Probably the best lager…” strapline will continue to be used and remains “part of the brand’s DNA”.

The alcholol industry has received heaps of pressure in the past to ensure that responsible drinking is passed on through all of its brand so its great to see that brands like Carlsberg are finding engaging ways of reaching their younger audience.

Although I personally feel their should be more female story lines instead of just fousing on male groups. Whats your opinion?

-You get what you pay for. If something is cheap then research, ask and consider if that is the right solution for your business and more importantly if it can evolve with you?

-Think about where you want to be in 5 years time as your website will need to accommodate your future as well as your present business model.

-Consider how often you will need to update the information displayed on your website and where about is this information? For example if your products are frequently changing you may need to consider a content management solution that allows you to make these changes yourself, this will increase the initial website build cost but will save you money in the long term on paying for a designer to make the changes for you.

-Consider how you want people to interact and use your website, for example if you are running an online shop then your aims will be very different to a website that is designed to drive awareness about a charity fundraiser.
-Template or bespoke build? If you buy a template website then it may not suit your needs, a bespoke website will ensure that it is totally custom built for you and guarantee that no other business has the same site however this does mean that it will cost more due to the additional time invested by the designer.

We have launched our new website.

Make sure you take a look around and let us know what you think by filling in the survey. You can also sign up for account to our newsletter, which also gives you access to the results of the survey’s and more knowledge box information.