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Pentagram merges continents for International Design Alliance Congress identity
Pentagram has created a new identity for the International Design Alliance Congress, which merges together silhouettes of six continents to create a new shape.

Furniture maker crafts a new business upcycling
A furniture maker is building a business from giving vintage furniture a new lease of life.

Small businesses shun graduates

Small business owners are turning their backs on the graduate employee market and instead choosing to hire school leavers and other non-graduates, research finds.

Some 54 per cent of small business owners that had hired graduates in the past find that they represent less value to their company than non-graduates, according to a study of 20,000 respondents by money saving website DealJungle.com.

More than three quarters (77 per cent) had also hired non-graduates with six out of ten claiming hiring them had been a better investment than taking on more qualified staff.

DealJungle.com founder Tom Michaels says that small businesses require productive employees but that many find graduates required more on-the-job training than their less educated peers.

‘Graduates are usually more expensive to employ and often feel they are above basic day-to-day tasks, making them less useful to a small business than a non-graduate with a ‘can do’ attitude.

‘Many of our members tell us they have been burned by employing graduates in the past. The picture we are getting is that graduates often turn up for work with lofty ideas about a glamourous career.’

Michaels adds that when graduates learn they have to start at the bottom many will resent the tasks they are asked to carry out and as a result they become far less productive than a less qualified school leaver.

SMEs are struggling in this current economy. They are providing jobs and in many ways they are still the engine room of the economy, but they certainly can’t afford to carry expensive passengers.’



Pack an archetypal packaging punch
How do we harness the influence of archetype theory as a marketing tool and turn it into design advantage? asks Dorothy Mackenzie

News analysis - Using new technologies on stamps
The Croatian postal service has issued a stamp with a QR code on it, which allows the recipient to confirm receipt of their package and trace its journey. Design Week looks at this and other recent examples of using technology on postage stamps.

eBay says small online traders looking to overseas markets for growth

Categories: News

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eBay says that almost half of all online businesses surveyed are expecting to rely more heavily on overseas sales in the future, as a result of the Eurozone crisis, and economic uncertainty in the UK. The survey of over 1000 online enterprises found that 60% of respondents have exported more products and services since the [...]

eBay says small online traders looking to overseas markets for growth is a post from Bytestart.

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The “pay what its worth” model
Fellow restaurateurs might feel a bit terrified by the thought of opening their doors, filling chairs with customers and then paying staff to serve them lovingly prep...[read more]

Free Design and Marketing Clinic at The London Link Up
Cherry White Design are offering The London Link Up attendees this August a chance to have exclusive access to their senior team including; Managi...[read more]

Marketing Week Live Expo 2011
Cherry White Design visited this year’s Marketing Week Live Expo at Olympia, London on Thursday and we must say it was a truly fantastic event. With 5 seminar spaces run...[read more]

Reading town awaits verdict!
As a local Reading based business, we are passionate about our area and therefore were terribly excited to learn of the towns recent bid to be granted with “city” statu...[read more]

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